It appears that going head on against Call of Duty has given the game a lot more visibility and the increased sales were probably worth all of the smack talking leading up to release. EA has good reason to be excited about the increased success of the franchise.
This is a considerable increase from the last Battlefield entry: Battlefield: Bad Company 2, that opened with 1.5 million. This launch solidifies Battlefield as a leading entertainment brand,” Patrick Soderlund of EA announced. Already, we are seeing unprecedented play times and online activity which is very rewarding. “It is extremely gratifying to deliver an entertainment experience that delights our fans, and to have the opportunity to introduce new people to the franchise. This 5 million number includes retail and digital sales, and makes Battlefield 3 EA’s fastest selling game in history. Edging out the recent releases of Gears of War 3 and FIFA 12 who sold 3 million and 3.2 million in their first weeks, according to EA, Battlefield 3 managed to sell around 5 million copies in its first week. Battlefield 3 holds the new title of best first week sales in gaming for 2011.
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